Through in-depth research & market analysis, we came up with the concept for a digital food assistant that uses advanced image recognition and machine learning to provide the best recipe choices for millennials.
And so, PixFood was born – a digital companion that understands the context of users’ everyday life and habits.
The simple & fun user experience starts with the user taking a photo of any ingredient they want to cook and getting tailored recipe suggestions that also take into context the time of day, the season, and your dietary preferences.
For example, if you open the app at 6 PM on a Monday in winter, it will recommend a dinner type meal that has the ingredient you took a photo of, is a common wintery meal, AND fits your vegetarian diet!
All of the recipes in the app are carefully selected and they’re featured with high-quality step-by-step videos created by professional chefs and produced in-house.